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SSU To Clinch New Sponsorship Deal?

SuperSport United could be on the verge of securing a new sponsorship, which would then – potentially, squash rumours of the club being sold.

It’s come to the Siya crew’s attention that telecoms company Huawei are in talks with the Tshwane outfit over a long-term partnership, though the finer details are still being ironed out at this stage.

Huawei did send out a media invitation to launch one of their products later this week and the activation is scheduled to take place at SuperSport’s training base in Sunninghill, Johannesburg – and this could be the start of their relationship.

The invite also had the club’s logo alongside that of Huawei.

Indications are that the two parties have engaged in negotiations over what their coming together would look like if a deal is agreed, especially now that SuperSport had Showmax withdraw as a sponsor at the end of November last year.  

The Siya crew reported at the time that the online video-on-demand service belonging to Multichoice became the exclusive partner for the SAFA referees programme.

It was a decision that put more pressure on the club and added to their financial woes as they’ve had budget cuts due to Covid-19 and were forced to sell Aubrey Modiba to Mamelodi Sundowns for a lucrative figure.

Rumours that Matsatsantsa would be sold also surfaced some time last year, but were strongly rubbished by the club.

Attempts to get a response from SuperSport CEO Stan Matthews on the latest developments drew a blank, perhaps understandable, given that talks between the club and Huawei remain confidential at this stage.

It’s expected that more information will be provided at the product launch on Thursday.

Story by @superjourno

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