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Motsepe’s Sundowns Keeps The PSL Market Alive

In an investigation by the Siya crew last week (published in Issue 1109 of Soccer Laduma) on why the PSL’s economic model is under threat following proposed amendments by the Independent Communications Authority of SA (ICASA), it became evident that Mamelodi Sundowns are in a league of their own. ICASA wants football matches to be more accessible to the public by amending sports broadcast rights.

Here’s what the crew has discovered further…

Besides relying on the R30-million from the TV rights deal with SuperSport as well as the PSL grant, some clubs have found another funding model, though it hinges on producing quality players. Free State Stars, Ajax Cape Town (who were relegated last season), and Maritzburg United are selling clubs, a method that keeps them afloat without main sponsors to bankroll their survival. These so-called smaller clubs need about R15 million per annum. And Sundowns, thanks to their billionaire owner Patrice Motsepe, are their biggest funders. In recent times, players like Lucky Mohomi, Rivaldo Coetzee and Lebohang Maboe have moved to Chloorkop from these three clubs at a good enough price to keep their taps running for a season or more. According to our industry expert, the Brazilians are one of few clubs that is financed similar to the heavyweights around the world – a very wealthy owner who does not require the club to make any profit or even break even to survive. It explains why what coach Pitso Mosimane wants, he gets. Siya sources told the crew that the transfer of striker Emiliano Tade from AmaZulu to Sundowns last week was worth R12-million put together. Motsepe not only funds his club, but several PSL clubs have him to thank for their revenue.

Down’s deals:

Maboe from Maritzburg United – around R9 million

Sibusiso Vilakazi from Bidvest Wits – around R10 million

Coetzee from Ajax – R10 million

Phakamani Mahlambi from Al Ahly – R13 million


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