PSL club bosses are not running the numbers and counting the losses just yet, but it’s clear that their livelihood is at stake because of COVID-19, and please spare a thought for the Glad-Africa Championship, where teams in Mzansi’s second tier only receive R500 000 monthly grants.
They have no additional sponsors and depend on owners who rely on their private businesses to fund the day-to-day operations. The PSL is very much a self-funded league that has sold its content to a broadcaster to afford it the opportunity to be professional – and this deadly virus has now put that at risk!
The pandemic has hit the country, there’s no denying that, and the economy has long been on its knees, which has been compounded by Moody’s downgrade.
It will have an effect on sponsorships.
With mass retrenchments looming in the aftermath of the COVID-19, it will become near impossible for title sponsor Absa, MTN, Telkom and Nedbank to justify their contribution to football and they will have to re-asses their spend.
It makes sense that PSL club bosses fear a collapse of an industry they’ve seen grow to be among the top leagues in the world.
In this 10 article Siya special: