Frequency: Weekly, Pages 2, 3 & 5
All the latest, in-depth breaking news, transfer rumours and investigative stories in South Africa soccer. The most popular property in the newspaper, Siyagobhoza (meaning ‘hot gossip’) is also the lead feature, occupying upfront primary space over three pages.
How To Brand This Space:
Headline associative branding across three pages with a 12x7 ROP space on the third page.
360 Campaign Coverage:
Siyagobhoza is the type of content used on the Soccer Laduma web and mobile site. While newspaper content isn’t directly duplicated on the site, new angles of the same, popular stories are created in the digital space. Branding the Local News section of the site can go hand-in-hand with the newspaper’s Siyagobhoza property. These stories are also shared on social media.
Cost per insertion rate:
Siyagobhoza R42 000
3 full pages with 10x7 placed on page 5