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Branding: Editor’s Column

Platform: Newspaper

Property: Editor’s Column

Frequency: Weekly, Inside back cover - 28x4

An awesome opportunity for a brand to be associated with the Editor, typically suggesting a status as that of being the leading authority. Soccer Laduma’s contributing editors are thought leaders in the football industry, and their columns are focused on the leading issues around the game each week. The column itself is often the catalyst of debate in the football industry.

How To Brand This Space:
Headline associative branding with a 7x4 ROP at the base.

Click here to see example on how to brand the Editor's Column!

360 Campaign Coverage:
This property is repurposed on the Soccer Laduma web and mobile site as the Editor’s Blog, a great way for a brand sponsorship to expand onto digital, and shared onto social media.

Cost:
Editor’s Column R12 600
28x4 feature with 7x4 strip ad

 

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