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Mamelodi Sundowns

Downs Announce Groundbreaking New Partnership

Defending DStv Premiership champions Mamelodi Sundowns have announced a major partnership with a leading international agency. 

The 11-time Premiership champions have teammed up with entertainment and sports agency, Roc Nation Sports, founded by US rapper and businessman Jay-Z. 

According to Sundowns, the core vision of the partnership includes changing the narrative of South African sport, striving for excellence, and living up to the club’s motto of the sky being the limit.

Through the partnership, Roc Nation Sports will be providing advice and consultation regarding transfers and the global football market from the London Office, led by Head of Football, Alan Redmond.

Sundowns chairman, Tlhopie Motsepe said: “Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports. This partnership, with one of the leading sports agencies in the world, will contribute to the Club’s vision of becoming one of the best football clubs in Africa. We are excited to share this relationship with our most important partner, the Mamelodi Sundowns supporters, who join us on this journey as we reach new heights in innovation, entertainment, and success. Our motto “The Sky is The Limit” reminds us that no dream is too big; and by working together with like-minded organizations, we can go further and inspire those around us.”

The partnership deliverables will include brand amplification, creative activation, social media strategy and execution, commercial sales, community initiatives, fan engagement, retail and hospitality support, football consultation regarding transfers and the global football market. 

Roc Nations Sports has top South African athletes on their roster, including Springboks captain Siya Kolisi, Proteas ODI and T20 captain Temba Bavuma, as well as Netball South Africa captain Bongiwe Msomi.

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