The Premier Soccer League confirmed the new sponsor of the Premiership this week and Kaizer Chiefs have welcomed the new partnership.
PSL Chairman, Dr Irvin Khoza confirmed that the league campaign will be sponsored by MultiChoice owned, DStv and it will be renamed from the Absa Premiership to DStv Premiership.
The league severed ties with Absa at the end of the 2019/20 season, putting an end to a 16-year-old relationship.
“MultiChoice through SuperSport has been a very important partner of our game for over a decade and we are certainly happy to see this partnership extend thanks to DStv sponsoring our premier league,” Jessica Motaung, Chiefs’ Marketing Director said on their official website.
“We would certainly like to give kudos to those who worked tirelessly to ensure that our football product remains of great quality through this collaboration. The solid relationship between the PSL and MultiChoice is one that is mutually beneficial. We know that the benefits will be extended to the viewers and the football supporters, who will continue to watch a top-quality product.
“We truly believe the partnership with DStv will continue the innovation we’ve seen over the years and grow the game we all love the most,” adds Motaung.
“As we move to another era of a five-year sponsorship of the league, we hope that our league will continue to grow and compete fiercely on the continent.”
Click through the gallery to view Kaizer Chiefs back at training: