In a lengthy response to supporters, Kaizer Chiefs insist that the club has made changes but the immediate impact will not be overnight.
Amakhosi fans, some 100-odd, marched to the Naturena base on May 14 to hand over a memorandum, which was signed and accepted by Jessica Motaung, the daughter of chairman Kaizer Motaung and director of marketing.
The letter had 12 crucial points the fans felt management needed to be aware of, given Chiefs’ decline over the last six years – the Glamour Boys have not won a silverware since the departure of Stuart Baxter in 2015.
Chiefs gave a brief response last month, but have now followed that up with an extensive reply, though it is still pretty vague.
Below is a summary of the club’s written reply…
Restore the club’s playing philosophy
The club has been working on restructuring the institution’s football and technical operations to ensure that our identity and philosophy are consolidated, preserved, and strengthened.
A squad overhaul
We will continue to work to secure quality players and build depth. We also commit to continue with our successful programme of promoting talent from within our Youth Development structures, mentored by the more experienced players.
Being the only Club from Southern Africa remaining in the competition reaffirms our vision which includes success on the African continent and the world.
Working relationship with PSL clubs
Over the years, Kaizer Chiefs has developed and nurtured strong, healthy, and cooperative relationships with all football bodies and our competitors.
Solid scouting network
We recently appointed Head of Technical and Youth Development (Molefi Ntseki) who together with his team will be custodians of our football philosophy. His role will be to champion this important mission.
Develop players for overseas market
The reserve league is an important source of recruiting players for the first team and possibly for the European market.
Jessica Motaung was part of the team that helped draft the strategy for CAF to develop women’s football on the continent and this is an indication of our intention to play a role in this exciting development.
Consideration will be given to reviving some of the aspects of the Chairman’s direct communications channels.
Prioritise football department, not marketing
Football will always be our core focus however other functions such as Marketing, Retail, Finance, IT, and HR are key to the successful management of the Club
We will continue to fulfil on this mandate while we work collaboratively to support the performance on the pitch.
Appoint a CEO or general manager
The corporate structure and needs of the club are best determined by the leadership of chairman Kaizer Motaung and the board.
Restore membership cards
We are working on it.
Honour senior players
We will continue to look at ways of honouring our legends and involving them in many of our activities.
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