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Rapport: Sokker is net ’n begin

Our CEO & Editorial Director Peter du Toit was interviewed by GrubStreet for BizNews on Soccer Laduma’s unique relationship with its readers. He said that brands need to be where their customers are but, in particular, where they are having a good time. People are generally in a happy, fun mood when they’re watching their favourite sport so it’s a good time for a brand to talk to them. 

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