Bizcommunity: How brands can reach black consumers
Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.
This is, of course, completely incorrect. It's also hugely insulting.
It's high time that retail, financial and well, every other kind of brand, started to treat black consumers in this country with respect.