Since the Motaungs bought back the 40% shares from Primedia, the team has experienced difficulties, particularly during the transfer period.
The perceived mismanagement and maladministration in the team are as a result of poor leadership.
The chairman is failing to reprimand the team manager, because of their relationship, which is arguably tarnishing the brand and the team. Bobby Motaung is doing as he wishes, primarily because he won’t have to accept accountability, despite his poor quality of work. The pain is felt countrywide by many supporters, but, if the team is co-owned, everybody will be expected to perform professionally, rather than the current state of Motaung’s controversial decision making.
The sale of 40% to independent entities is the only solution that can save Chiefs from an AC Milan scenario. A new partnership could enable the team to make sound decisions that are football related and based on the business, similar to the success story at Bidvest Wits. This will even increase the support base and revenue. Like Lionel Messi has said, consistency and good performance will attract massive sponsors and salaries.
The brand is slowly fading and it is high time that the chairman implements a rebranding strategy and sells shares to allow independent decision makers push for the revival and survival of the club.
How does one explain the buying and selling of 20+ players and releasing the newly signed stars the following season? This has taken place repeatedly. Motaung should appoint a competent CEO to hold the fort and control the unsuccessful decisions and buying of benchwarmers.
*This article was written by a Soccer Laduma reader and reflects their opinion, not that of Soccer Laduma.