It is known that Kaizer Chiefs’ transfer policy is well thought through and developed by highly qualified staff.
Chiefs expect profit maximisation through sponsorships and other marketing strategies, but business-wise, Chiefs are excelling, but football-wise, the struggle continues.
The teams’ transfer policy is about cost, where not even a cent can be dropped to improve the purchasing of quality players. They are operating under a stringent budget that cannot be amended.
It is such a painful thing to note that supporters’ investments in the form of their emotions and their hard earned cash to travel and buy match tickets have amounted to very little. However, Chairman Kaizer Motaung and his family seem happy with poor performances accompanied by maximum profits. It seems to go without saying that match results are secondary and profit is primary.
Taking into account the release of Lucky Baloyi, was it not necessary to use Baloyi to sweeten some deals with other clubs, Baloyi is a good player and could have been used to romanticise other deals to get quality players such as Evans Rusike, but, because the team prefers profit rather than quality football, its calculations are always business orientated.
Not taking anything away for the team’s desire to make profit, it is wise to display quality football, with quality players and maximum profits like Real Madrid and Barcelona are doing.
Has Kaizer Chiefs became a business for the Motaung family’s financial benefit? What about the emotions invested by its followers?
*This article was written by a Soccer Laduma reader and reflects their opinion, not that of Soccer Laduma.