Kaizer Chiefs haven't been doing well lately, but they’re still managing to get sponsors.
Not so long ago, Chiefs announced their partnering with Toyota and last week they announced yet another sponsorship with Medshield.
That shows that Chiefs management are the ones who are working to attract sponsorships and they are doing a phenomenal job. One would wish the same would be true for luring quality players to the club, simply because in the recent years the club has not sign quality players instead they been signing moderate players, which has resulted in their second successive trophyless season in a row.
Therefore, the Amakhosi management need advisers who can help them to do the right things on the pitch, and then sponsors will be lured by virtue of their performances. What we see now doesn't make sense, seeing sponsors joining a poor performing team is an insult to the other teams who are playing well, such as the likes of Bidvest Wits, Cape Town City and Mamelodi Sundowns.
Having said that, what do you make of Chiefs’ new sponsorship deals?
*This article was written by a Soccer Laduma reader and reflects their opinion, not that of Soccer Laduma.
