Fan Park is a completely unique section of the Soccer Laduma website in that the content is written in the voice of the fan. So a 'for the fan by the fan' approach to reporting. Readers can choose which teams they want to follow and taylor their news feed accordingly.
There selection can include all the biggest clubs from South Africa as well as Europe. In this section there is a focus on the social and lifestyle elements of footballers although there is also a lot of quirky football articles as well as lots of passionate writing around current football incidents both locally and abroad. Because of the nature of the articles and features there is lots of Social Media integration.
Fan Park is the perfect platform for advertisers that are looking for more of a Lifestyle element as opposed to hard news reporting.
The Soccer Laduma Fan Park section gets on average 5 Million Pageviews a month. There is the opportunity for advertisers to link their sponsorship of the section to the weekly Fan Park SLTV show that airs, called the Fan Park 5.
This section is also perfect for targeting individual teams and their fan base as was done very successfully recently by adidas and their interaction with Orlando Pirates around the launch of their new jersey.
The Page has a Skycraper and Leaderboard on web and Billboard and Top Banner options on mobile and is available for Homepage Takeover.