News Article  | World Cup 2018

The 10 Biggest Kit Sponsorship Deals At The World Cup

The 10 Biggest Kit Sponsorship Deals At The 2018 FIFA World Cup

By David Kappel - Jun 19, 2018 09:02 PM @kappilinho

Nigeria's kit for the 2018 FIFA World Cup has written all the headlines, but the Super Eagles' deal with Nike is not among the 10 biggest kit sponsorships at the tournament. Here are the 10 most expensive shirt sponsorship deals among the World Cup participants.

Tired of reading? Click through the gallery above to see the biggest shirt deals of teams taking part in the World Cup.

Despite Nigeria's deal with Nike not being among the top 10, the sport manufacturer actually has the three most expensive sponsorships in Russia.

France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.

England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.

Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.

Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).

Gallery: 2018 World Cup Kits Revealed, Groups A-D

Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.

Note: All figures in this article are annual income from sponsorship deals.

Do you think the massive differences in kit sponsorship deals is fair? Have your say in the comments section below.


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BIG-MIKE14_VERSUS EDITOR ROUND3 Joined: 06 Oct 2017
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BIG-MIKE14_VERSUS EDITOR ROUND3 Jun 20, 2018 06:48 AM
adidas is taking over world football again.
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Skeem Sa HDK Joined: 10 Dec 2017
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Skeem Sa HDK Jun 19, 2018 09:59 PM
Niketurena ! Things will soon turn out to be good like our major super sponsor.
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Skeem Sa HDK Joined: 10 Dec 2017
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Skeem Sa HDK Jun 19, 2018 09:50 PM
Only one PSL team sponsored by Nike .
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Skeem Sa HDK Joined: 10 Dec 2017
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Skeem Sa HDK Jun 19, 2018 09:49 PM
Puma , where is Puma ? It can't be there as it sponsors African national teams like Cameroon, Senegal etc and some emerging PSL team ndunu.

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