Juventus signing Cristiano Ronaldo from Spanish giants Real Madrid this season is nothing but a "propaganda move", according to a Serie A club president.
The Bianconeri stunned the world when they landed the Portuguese superstar in a €100 million (R1.5 billion) deal from Los Blancos earlier in this transfer window, and Napoli chairman Aurelio De Laurentiis believes Juventus acquired the 33-year-old for more than footballing reasons.
"Juventus have done a beautiful propaganda move for the whole FCA Group," the 60-year-old told La Verita.
"So I hope it can help to mask the drop in enthusiasm there would have been among the fans if (coach Massimiliano) Allegri had just been reconfirmed without a big signing.
"After seven titles in a row, what could be promised to the fans to intrigue and excite them, and do the same with the sponsors and the world of industry and politics?
"I recognise that the club found a great 'script' to relaunch the Juventus image – chapeau!"
Ronaldo is expected to make his Serie A debut against Chievo on Sunday 19 August.
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