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Barca Confirm Whopping R3.4bn Sponsorship Deal

Spanish giants FC Barcelona have confirmed a whopping new R3.4 billion shirt sponsorship deal with a Japanese company.

Read: Reports: Messi Furious With Barca

The La Liga champions announced the new mega deal, which will replace the current contract with Qatar Airways, on Wednesday.

The new deal with Rakuten will earn Barcelona €55 million (R844 million) plus bonus payments over the next four seasons, starting from the 2017/18 campaign.

"The deal began at a dinner hosted by Gerard Piqué at (Rakuten chairman) Hiroshi Mikitani's house in San Francisco in 2015,” said club president Josip Maria Bartomeu during a launch event.

"Rakuten is a young and modern digital technology company that has a desire to grow."

The new deal puts Barca in second place in kit sponsorship deals behind Manchester United’s record deal with Chevrolet, worth €75 million (R1.15 billion) per season.

"It is a 4-year deal worth €55 million annually plus incentives of €1.5 million for La Liga and €5 million for Champions League titles,” Barca’s vice-president, responsible for marketing and media added.

"Rakuten is a company that shares our values of innovation and global ambition."

Read: Bafana 1998 Kit Makes International Voting Poll

Rakuten, Inc. (TSE: 4755) is one of the world's leading internet services companies. Founded in Japan in 1997, it offers a wide variety of services for consumers and businesses with a focus on e-commerce, finance and digital content.

What do you make of Barca’s new sponsorship deal and the fact that Pique helped to kick-start it? Have your say in the comments section below.

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