Theo Walcott thinks he can see the wood for the trees this season, and Arsenal have got all the ingredients right to challenge for the Premier League title.
The Gunners are in the midst a nearly decade long trophy wilderness, and the desire for silverware at the Emirates has never been more pressing.
There had been such high hopes at the Emirates at the beginning of the last campaign, but they evaporated amid Arsenal’s maddening inconsistency.
However, the Gunners enjoyed a barnstorming end to last season, with a 10-match unbeaten run.
And so England winger Walcott is confident that this time around, Arsenal will be a force to be reckoned with.
"We need to remember those moments that we had and make sure we do it from the start, because we could be challenging for anything. We could beat anyone," Walcott told Sky Sports.
"We want that sort of fear factor, especially at the Emirates. It is quite frustrating at times, because we should have done that at the start of the season. Who knows where we would have been."
Meanwhile, the North London club has brought one new player in so far, France Under-21 attacker Yaya Sanogo on a free transfer.
But having gone on record to say they have money to spend on bona fide star players, Arsenal’s fans are waiting for a few marquee signings to move to the Emirates.
Real Madrid striker Gonzalo Higuain continues to be the most likely arrival, while want-away Liverpool hit-man Luis Suarez is reportedly a shock target.