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The Business Of Gareth Bale

Gareth Bale is reading from a script bound to delight Real Madrid’s legion of global supporters.

One of his first pronouncements after signing for the Spanish giants was to qualify that he has no desire to usurp Cristiano Ronaldo as the club’s leading player.

And he added to that carefully constructed political statement with a reassurance that he hopes to follow in the footsteps of Real’s pantheon of icons.

"There have been the likes of (Zinedine) Zidane and obviously the previous ones, which were a bit before my time, like (Ferenc) Puskas and (Alfredo) Di Stefano,” Welshman Bale said after his unveiling as a Galactico.

"There are lot of players who have been unbelievable here, world class and legends of the game.

"Hopefully, I can become the player I want to be, and hopefully be in that league."

As Madrid proved in shelling out a world record fee for the former Spurs man, they are in the business of buying superstar players for more than just footballing reasons.

And while Bale tells his story that makes headlines around the globe, the moneymen behind the scenes at the Bernabeu are already working out how they will capitalise on their latest purchase.

They have a plan about how to recoup what will amount to a €200million investment over the player’s six-year contract.

According to AS, Madrid have well-co-ordinated marketing strategy for Bale’s stay at the club.

"Bale will sell 40,000 jerseys a season," the paper says is Real’s prediction.

"The sales of jerseys could multiply should the player begin the season on the right foot, scoring goals and putting on an exhibition.”

Real also plan to partner with Bale in order to “commercialise even clothes and jewellery which, according to the experts, could generate profits of €4 million a year," AS say.

Los Blancos have taken a major financial gamble in predicting that Bale’s move to the Bernabeu will make him football’s new poster boy.

But ultimately it will be up to him to prove he is worth all the fuss (and money) with his performances on the field.

Is Bale worth €200million over six years? Click here to tell us.

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