Sepp Blatter has been putting his foot in his mouth for years but remains president of Fifa regardless.
He may finally have made the most critical gaffe of his career after insulting football royalty, Cristiano Ronaldo.
Blatter has issued an apology to CR7 and Real Madrid after he was caught on camera admitting a preference for Lionel Messi.
When asked to compare the two players at Oxford University, Blatter mocked CR7’s “expenses at the hairdresser.”
"They are both exceptional players but they are totally different and football is about the difference of styles, because Lionel Messi is a good boy who every mother and father would like to have at home,” Blatter said..
"He's a good man, he's very fast, he's not exuberant, he's playing well, he's dancing, he's a kind man, he's a good boy.
"And that's what makes him so popular and naturally he will always get a lot of goals because he is this nice man, and he plays well and scores goals."
Then, Blatter turned his attentions to Ronaldo and said: "The other one, this is something else. The other one is like a commander on the field of play.”
Blatter then got up out of his seat and play-acted a comic walk across that stage, as if he was pretending to be CR7 on the field.
"But this is the other side of football and that's good to have such commanders on the field also. Because you don't have the same attitude, and that gives life to football and one has more expenses for the hairdresser than the other, but that doesn't matter,” Blatter continued.
“So I cannot say who is the best. The [Ballon d'Or] list will be published on Tuesday, and then the public will make the choice.
"I like both of them, but I prefer Messi."
Ronaldo has not taken kindly to Blatter’s preference, and has alleged that the Fifa boss has essentially confirmed the pro-Messi bias that has seen the Argentine pip the Real star to a host of individual awards.
"This video shows clearly the respect and consideration that Fifa has for me, for my club and my country,” Ronaldo wrote on Facebook.
“Much is explained now.
“I wish Mr Blatter health and a long life, with the certainty that he will continue to witness, as he deserves, the successes of his favourite teams and players."
In response to Ronaldo’s rage, Blatter apologised on Twitter.
"I apologise if you were upset by my lighthearted answer at private event on Friday. I never meant to offend you," he said.
Fifa also stated that Blatter has apologised in writing to Real Madrid and the Portuguese Football Association.
What do you make of Blatter now?