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Real Overtake Man United As World's Most Valuable Football Brand

Despite enduring a disastrous 2018/19 campaign, Real Madrid have overtaken Manchester United as the world's most valuable football brand, while six of the top 10 most valuable brands are made up of teams from the Premier League.

Tired of reading? Click through the gallery above to see the world's 10 most valuable football brands, according to the annual Brand Finance Football 50 report!

The world's leading independent brand valuation consultancy Brand Finance recently published their annual report titled Brand Finance Football 50, which focuses on the most valuable and strongest football brands across the globe in 2019.

Although Zinedine Zidane's side finished the 2018/19 season without a single piece of silverware, Los Blancos have reclaimed the world's most valuable brand title, largely due to clinching a record third successive UEFA Champions League trophy in the 2017/18 campaign, in addition to becoming the first club in the world to record €750 million (R12 billion) in ticket revenue.

For the first time since 2010, the Spanish giants have been named at the summit of the Brand Finance ranking following a 27% upsurge in their value from last year.

With a total brand value of €1.646 billion (R26.5 billion), Real are one of six clubs that are €1 billion-plus brands – the others are Manchester United (€1.472 billion, R23.7 billion), Barcelona (€1.393 billion, R22.4 billion), Bayern Munich (€1.314 billion, R21.1 billion), Manchester City (€1.255 billion, R20.2 billion), and Liverpool (€1.191bn, R19.2 billion).

Watch: Casillas On Zidane 

Indicative of the rise in the "super club" phenomena across the world, the six abovementioned teams make up more than 40% of the overall brand value in the Brand Finance Football 50 ranking of the sport's most valuable brands.

Second-placed United experienced their first drop in brand value since 2016, suffering a decline of 6% from €1.562 billion (R25.1 billion) last year to €1.472 billion (R23.7 billion) in 2019.

Spanish giants Barcelona occupy the final place on the podium and are widely tipped to leapfrog United into second position in the 2020 edition of the report given the Red Devils' failure to land a spot in the prized Champions League next season, for the third time in seven years.

Premier League duo Arsenal and Tottenham Hotspur occupy ninth and 10th spots, respectivley, with the latter having experienced a notable increase in value from last year.

Spurs' brand value enjoyed an i knowupsurge of 20%, largely owing to the club's reconstruction of the Wembley Stadium as well as their first-ever appearance in the Champions League final – click through the gallery above to see the top 10 football brands in the world, according to the 2019 Brand Finance Football 50 report!

To view a detailed version of the report, click here.

Read: Barcelona Transfer Plans - 10 Players Who Could Leave

What do you make of the list? Did any inclusion or exclusion surprise you? Have your say in the comments section below.

 

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