New Napoli boss Rafa Benitez has shrugged off suggestions that Juventus will waltz to the Serie A title again this season.
The Old Lady are gunning for their third Scudetto on the spin, and have made some eye-catching augmentations to their already hard-to-beat squad.
That fact has led Italian football pundits to award Juve the title before a ball has even been kicked in anger, in the country that looks like boot.
For example, former Juve manager Marcelo Lippi told La Stampa: "Juventus will win the League.
"I think the title is already theirs.”
But Benitez does not think Juve’s case is so cut and dry, and is confident that Napoli and other teams will give the champions a run for their money.
"Juventus are a strong team and have made waves in the transfer market but there are other teams who can compete for the title and every year is different," the methodical Spaniard said.
"We will try to be competitive in all competitions - we have the Champions League to compete in and we are strong and equipped.
"In Serie A, there are other teams [who can challenge] such as Inter, Roma, Fiorentina and AC Milan. But we will fight until the end.”
Meanwhile, Benitez has hinted that the future of Napoli star Edinson Cavani remains unresolved.
The Uruguayan striker continues to be linked to a big-money departure, but all Benitez will say is that he will either see Cavani for the start of the season, or he won’t.
"I have spoken with Cavani, but I am focused on my job," he said inscrutably.
"If he stays with us, we'll meet again on July 21."