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Fact: Football Fans Don’t Watch Enough Football

TBWA\Hunt Lascaris and Sportingbet have developed a bulletproof plan for football fans to prove they don’t watch enough football. It’s a mobile site called

By adding up the minutes it takes to watch your team play, the site will calculate how many days in a year you would need to watch football. Trust me, it’s surprisingly low.

Once the time you need to watch football is calculated, you can share it with your friends on WhatsApp, Twitter and even Facebook. The site also lets you save your team’s fixtures to your calendar, you will get reminders and never miss a game.

If you click on a specific fixture, a pop up will appear and show you the betting odds on the game. From there, you will be directed to, where you can place a bet on the game.

The ads developed for this campaign are also fun. Check out the hilarious and extremely factual film here:

Social media channels will show calculations and posts that further prove how fans watch little football. Follow them on their Twitter and Instagram handle: @IDWEFootball.

So, whether your team plays in the English Premier League, Bundesliga, La Liga or South African PSL, you can use to prove that you don’t need a lot of time to watch your team play. #IdontWatchEnough


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