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Euro 2020

Gallery: Italy Drop 'Groundbreaking' New Away Kit

Italy have dropped their new "groundbreaking and innovative" away kit ahead of the upcoming UEFA European Championship.

Click through the gallery above to see some images of Italy's new away strip!

The Azzurri will face Turkey in the opening game of Euro 2020, which, even though it was supposed to kick off last year and was postponed to this year, is still referred to as the 2020 tournament because most of the marketing material for the showpiece had already been produced by the time UEFA decided to move it to 2021 due to the coronavirus pandemic.

Italy and PUMA have now launched a new white away kit, which has been described by the sportswear manufacturer as "groundbreaking and innovative", and the playing strip will be worn by both the men's and women's teams going forward.

"Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. And to change the game forever, we must change the way we see the game today," an official press release read.

"Inspired by the 'Only See Great' platform, PUMA reaches beyond the status quo to innovate and craft a new creative direction for the Italy away kit, blurring the lines between football and fashion.

"Made for millions. The new Italy away kit symbolises the passion, pride and identity of Italy. The kit is not only for the 11 players on the pitch, the 23-man playing squad or the federation, but for Italy and the millions of people it represents.

"The jersey proudly displays 'Italia' across the front with the flag colours in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA cat. A key new feature is the Italian crest has been tonally embossed throughout the jersey, elevating the identity and visualisation of Italy and weaving them into the fabric, creating a striking visual aesthetic. Navy blue accents add an elegant finishing touch to the classic white away jersey."

Have a look at some other stunning away kits that have been produced for the upcoming Euros below!

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