Register Login Scores

Euro 2020

Gallery: Italy Drop 'Groundbreaking' New Away Kit

Italy have dropped their new "groundbreaking and innovative" away kit ahead of the upcoming UEFA European Championship.

Click through the gallery above to see some images of Italy's new away strip!

The Azzurri will face Turkey in the opening game of Euro 2020, which, even though it was supposed to kick off last year and was postponed to this year, is still referred to as the 2020 tournament because most of the marketing material for the showpiece had already been produced by the time UEFA decided to move it to 2021 due to the coronavirus pandemic.

Italy and PUMA have now launched a new white away kit, which has been described by the sportswear manufacturer as "groundbreaking and innovative", and the playing strip will be worn by both the men's and women's teams going forward.

"Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. And to change the game forever, we must change the way we see the game today," an official press release read.

"Inspired by the 'Only See Great' platform, PUMA reaches beyond the status quo to innovate and craft a new creative direction for the Italy away kit, blurring the lines between football and fashion.

"Made for millions. The new Italy away kit symbolises the passion, pride and identity of Italy. The kit is not only for the 11 players on the pitch, the 23-man playing squad or the federation, but for Italy and the millions of people it represents.

"The jersey proudly displays 'Italia' across the front with the flag colours in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA cat. A key new feature is the Italian crest has been tonally embossed throughout the jersey, elevating the identity and visualisation of Italy and weaving them into the fabric, creating a striking visual aesthetic. Navy blue accents add an elegant finishing touch to the classic white away jersey."

Have a look at some other stunning away kits that have been produced for the upcoming Euros below!

The Biggest Kit Sponsorship Deals In Football

Mourinho Linked With Shock Job

Fergie To Return To Football?

1 comments

Top 5

Real Madrid Transfer Talk: Seven Out, Eight In?

16 May 06, 2021 12:29 PM in LaLiga

Injury Latest: Sirino, Zwane & Two Others

7 May 06, 2021 08:25 AM in Mamelodi Sundowns

12 Players Mourinho Wants To Sign

3 May 07, 2021 12:21 PM in Serie A

SAFA Provide Important Update On Ntseki

22 May 06, 2021 09:56 AM in Bafana

12 Players Mourinho Wants To Sign

3 May 07, 2021 12:21 PM in Serie A

Check Out CR7’s Multi Million Rand Luxurious Private Jet Flex

15 May 07, 2021 10:44 AM in Show Me The Money

Real Madrid Transfer Talk: Seven Out, Eight In?

16 May 06, 2021 12:29 PM in LaLiga

Chiefs Urged To Break The Bank For Zwane & 7 Other Stars

55 May 07, 2021 01:58 PM in Kaizer Chiefs

Downs’ Mkhulise Responds To French Club Reports

12 May 06, 2021 10:56 AM in Mamelodi Sundowns

The Highest-Paid African Stars In The EPL

18 Feb 02, 2021 07:14 PM in English Premier League

Another Exit At Cape Town City

May 06, 2021 01:33 PM in PSL

12 Players Who Went Bankrupt

23 Dec 07, 2020 12:34 PM in World News

Ex-Chiefs Striker Calls For Patience With Hunt

66 May 06, 2021 12:59 PM in Kaizer Chiefs