Soccer Laduma Becomes Bundesliga Official Media Partner In Africa
Guten Tag (Good day), SA football fans. First, I must say thanks to our editor, Vuyani Joni, for allowing me to take over this week's Editor's Column. As Soccer Laduma's resident German, it is my utmost pleasure to inform you that we have entered into an exclusive partnership with the Bundesliga.
Can you believe it? When I started working for Soccer Laduma about four years ago (my work anniversary is coming up on 1 December), our international section was existing but not really flourishing. It was more like a bystander to our very popular local section, which has become famous for breaking the latest South African football news. However, thanks to a lot of hard work, passion and innovation, Soccer Laduma's international section has grown from about 44 million page views in 2013 to an incredible 131 million page views last year. This massive growth has not gone unnoticed and also makes it easier to get more original content from the biggest leagues and clubs in Europe.
Back in July this year, Bundesliga International's chief commercial officer Robert Klein invited Soccer Laduma to visit Germany around the Super Cup final between Borussia Dortmund and Bayern Munich at the Signal Iduna Park. For those who remember, I had the pleasure of representing Africa's biggest football publication and, besides attending the game itself, initial talks about this exciting partnership kicked off. After four months of hard work and finetuning of the details of the partnership, today we can announce the exciting news to all of you.
Germany's Bundesliga is among the top three leagues in the world; it's the league of the current World Cup champions and a league that gives many young talents a place to shine. Legends such as Franz Beckenbauer, Gerd Muller, Lothar Matthaus and Michael Ballack were developed in the Bundesliga and spent their prime years in Germany, while African stars such as Jay-Jay Okocha, Abedi Pele and Pierre-Emerick Aubameyang today have starred in the German top flight.
Today, Soccer Laduma is proud to announce that we have become an official media partner of the Bundesliga in Africa. Bundesliga International CCO Klein, told us: "We're delighted to partner with Soccer Laduma to give football fans in Africa extensive access to official Bundesliga content. Sub-Saharan Africa, with its passionate football fans, is one of the most important markets for the Bundesliga. This new partnership gives us the chance to even further connect football, as it is meant to be, with the enthusiastic crowd in the market. Soccer Laduma will help us to connect very closely with the fans in their media environment – no matter if it is digital or traditional."
This new partnership brings you many new features. African legend Jay-Jay Okocha, who many still remember for his brilliant solo goal against almost the entire Bayern Munich defence, including Oliver Kahn, will become Soccer Laduma's new Bundesliga columnist, and will write a monthly update about everything you need to know about German football. In addition, Soccer Laduma will also have exclusive access to some of the Bundesliga's biggest clubs and stars for interviews. Soccer Laduma will also get exclusive video footage of every matchday, and give you the chance to win weekly prizes.
"The Bundesliga is one of the most popular football leagues in the world and a favorite for fans in Africa," Okocha said.
"The partnership with Soccer Laduma, a go-to platform for the football community in Africa, will take local fans even closer to all the Bundesliga action and star players in the league. It's a great opportunity to connect more local fans in Africa to an exciting league."
If you love German football and want to follow the Bundesliga's biggest clubs and stars such as Robert Lewandowski, Aubameyang, Thomas Muller and Naby Keita, Soccer Laduma's new Bundesliga section on our website will be the place to be. Peter du Toit, founder and CEO of Soccer Laduma, hopes this partnership will bring the Bundesliga closer to the South African football fans.
“We at Soccer Laduma are very excited about the wonderful opportunities this media partnership, the first of its kind in Africa, offers," Du Toit said.
"The Bundesliga, as one of the best international leagues and a worldwide brand, speaks for itself and we are looking forward to using our vast media reach across all our platforms to help spread the popularity of German football across the African continent. There are many benefits for all parties, and I believe this new partnership is a win-win situation for everyone involved.
"I am particularly excited because, together, we will give passionate African football fans even more football to enjoy."
This partnership with the Bundesliga is testimony to Soccer Laduma's status as the biggest football publication in Africa. Watch this space for more exclusive interviews, and enjoy your new German cuisine!
P.S. For the first interview of this new partnership, I spoke to 1990 FIFA World Cup winner Lothar Matthaus about how it feels to lift the World Cup, being called the greatest rival by Diego Maradona, losing the UEFA Champions League final against Manchester United and being linked with the Bafana Bafana job. You can read the full exclusive interview in this week's Soccer Laduma, issue 1051, out in the shops now.