European giants Chelsea, Bayern Munich and Atletico Madrid all unveiled new colourful away kits, while Cristiano Ronaldo's new club Juventus launched a stylish third kit, this week.
Click through the gallery above to see images of the latest kit releases in Europe.
Chelsea introduced a new yellow Nike kit on Friday, drawing back to 1963 when the Blues first introduced yellow to their jerseys. They will wear the new away strip for the first time against Inter Milan on 28 July.
Meanwhile, Bayern launched their new adidas away strip, which is ash green with purple trim for a modern, streetwear style for the German giants.
"With the new FC Bayern away kit, we wanted to have a contemporary and fresh combination. Fusing elements of a classic polo stand-up collar, industry-leading technology in the material that also is designed to look as good on the street as it is in the stadium with the bold and unexpected pastel green and dark purple. The look is one that is daringly simple, without compromise on style or function," Inigo Turner, design director at adidas, said.
Juventus, who signed Ronaldo last week, opted for a dark grey adidas third kit, which has accents of bold yellow and is made 100% from recycled ocean plastic.
"The new Juve third kit has eco-innovation and longevity at its very heart. Through our partnership with Parley for the Oceans, we've been able to create this beautiful jersey made from Ocean Plastic®. The dark grey shade with yellow accents makes it the perfect jersey to be worn either on pitch or on the streets," Francesca Venturini, adidas designer, said.
Finally, Atletico Madrid launched a new blue Nike away shirt, with blue featuring regularly in the club's 115-year long history.
"Atletico moved to a new stadium last year, continue to challenge for major honours each and every season and they have a world-class roster of players. It was only right that we produced a kit which captures all of this positive energy," Pete Hoppins, Nike Football apparel senior design director, said.
Click through the gallery above to see the new Chelsea, Bayern, Atletico and Juve kits, and let us know which is your favourite in the comments section below!