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Bundesliga Announces Partnership With Social Project In SA

The Bundesliga have announced that they have partnered with a social project in South Africa, AMANDLA, to support a football-based education centre, which reaches about 1 500 children each week in the Diepsloot community in Johannesburg.

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After the securing a media partnership with Soccer Laduma last year, the German top-flight is now ken extend their footprint in the country even further and have identified AMANDLA Safe-Hubs as the perfect venue to run their “EduFootball” programme.

“We are thrilled about our upcoming Safe-Hub project with AMANDLA in Johannesburg. This cooperation will be another pinnacle in our ongoing development across the African continent. Not only is this a great opportunity to further establish the Bundesliga locally, social enterprises like AMANDLA embody values the Bundesliga represents. We are convinced that our engagement will bring a prospect to hundreds of kids and young adults and will have a beneficial influence on their individual paths. Together with our partners in the region, StarTimes/StarSat and SoccerLaduma, we have the possibility to generate even more awareness for the extraordinary work the Safe-Hub team is doing,” said Robert Klein, CEO of Bundesliga International.

Jakob Schlichtig, Joint-Managing Director of AMANDLA, also sees huge potential in the new cooperation: “The Bundesliga cooperation will help us to further establish the programmes and develop the infrastructure at the Safe-Hub in Diepsloot. Furthermore, it will enable us with our existing partners to further build a solid foundation for the project in Johannesburg. It also helps us to build a sustainable legacy and ensure long-term operations. That is why Bundesliga makes an enormous contribution to support the project while providing access to holistic education and support of about 1.500 young people per week. In light of the existing cooperation with the Bundesliga’s DFL Foundation to support the Safe-Hub project in Berlin, we are extremely excited to now expand our partnership with Bundesliga International.”

Jay-Jay Okocha, who played 90 times for Eintracht Frankfurt in the early 1990s and is now a member of the Bundesliga Legends Network, is overwhelmed by this new project. “As the ambassador for the Bundesliga in Africa, I am very pleased and excited about their involvement in the Safe-Hub project in Diepsloot, Johannesburg," he added.

"This project is a ray of hope for all the kids who are constantly battling difficult circumstances and try to overcome them. With the Safe-Hub, the Bundesliga and AMANDLA provide space, safety, knowledge, health and fun with football at the core. This project has the potential to change the lives of hundreds of young children for the better, and I am very fortunate that I can support this campaign in my role as an ambassador for the Bundesliga.”

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Are you happy to see Europen leagues getting involved in projects in South Africa? Have your say in the comments section below.


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