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Pirates' Feeder Team Rebrands

Orlando Pirates' feeder team, Yebo Yes United, have unveiled a new club emblem before the club embarks on their 2015-16 ABC Motsepe League (Gauteng Stream) campaign.

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The Soweto Starlings have helped nurture the talent of a number of players that have gone on to play for the senior Bucs team including the likes of the late Senzo Meyiwa, current goalkeeper Brighton Mhlongo, Ntando Nkala, Mbongeni Gumede and Tlou Segolela.

In line with the new launch Yebo Yes have unveiled a new emblem and identity, the redesign echoes the club’s intent to become a frontier in the ABC Motsepe League in South Africa and features a Greater Blue Eared African Starling bird as the main design item.

“I was inspired by this design because football is a business. I was looking for a synchronisation between beautiful football and a powerful brand. I chose to go with a Soweto identity as we are a proudly Sowetan club. Growing up this bird was always seen while playing club football in Soweto and Johannesburg,” the club's Administrative Manager David Bentel said.

“We look to create a trend in South African football and we hope to gain sponsors looking to join this new venture. Say Yes To The Future and welcome to The Soweto Starlings,” he added.

Yebo Yes United Marketing Manager Joel Block said, “A new emblem and identity was vital in continuing to push forward our efforts on the social media and sponsorships fronts. I am sure that the players and fans will really appreciate Yebo Yes United’s new identity as it is a beautiful, striking and powerful African design.”

“The crest is two tone, sharp, dynamic and is based on the most modern international football association emblems. The interlinking crest represents unity. The bird was designed to be tribal to give it an African flavour and represents both strength and fearlessness while also being shaped in a Y. The ball has a dynamic orientation, is tribal and two-tone to continue to show unity. The colours keep to the Yebo Yes United history with the added sky blue as a unique colour palette in local football,” he concluded.


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