EA Sports will be replacing Spanish bank Santander as LaLiga's new title sponsor.
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EA Sports will become LaLiga's new title sponsor.
According to the LaLiga website, the deal starts from the 2023/24 season and will include naming rights for all LaLiga competitions, and a rebrand of both brands including logos, graphics, as well as other visuals.
EA Sports La Liga
EA is already preparing for life after FIFA with a partnership with Serie A side Juventus and now LaLiga.
The partnership will cover Spain's top two divisions and according to the La Liga website, this mega partnership will see new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.
According to Spanish publication Tiempo de Juego, the deal is worth up to 40 million Euros (Over R686 million) per year.
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