Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching (ABC Q4 223 515); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3.21 million (PAMS 2017).
Narrative stats from February 2019 read 1.26 million unique browsers and 17 million page impressions for mobile; and 139 458 unique browsers and 3 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa.
On Podcast/SL Radio, we average on a monthly download of 113 000 and an average of 3 800 unique listeners daily.
On the social media front, we’ve reached 333 183 Instagram followers, 663 148 Twitter followers as well as 2 575 335 Facebook fans growing daily.