Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 93,202 (Q3 2020); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3.84 million (PAMS 2019).
Narrative stats from January 2021 read 1.27 million unique browsers and 18.7 million page impressions for mobile; and 95,708 unique browsers and 2.25 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa.
On Podcast/SL Radio, we average on a monthly total access of 9,101 and an average of 568 unique listeners daily.
On the social media front, we’ve reached 560,277 Instagram followers, 878,791 Twitter followers as well as 2,756,816 Facebook fans growing daily.