Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 92,755 (Q2 2021); becoming South Africa's 2nd highest selling newspaper overall with a readership of 1.71 million (FUSION 2021).
Narrative stats from September 2021 read 1.39 million unique browsers and 17.4 million page impressions for mobile; and 85,171 unique browsers and 2.3 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa.
On Podcast/SL Radio, we average on a monthly total access of 8,483 and an average of 282 unique listeners daily.
On the social media front, we’ve reached 528,000 Instagram followers, 963,485 Twitter followers as well as 2,789,629 Facebook fans growing daily.