Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 90,412 (Q4 2020); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3.84 million (PAMS 2019).
Narrative stats from April 2021 read 1.37 million unique browsers and 22.5 million page impressions for mobile; and 128,368 unique browsers and 3.14 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa.
On Podcast/SL Radio, we average on a monthly total access of 5,712 and an average of 190 unique listeners daily.
On the social media front, we’ve reached 517,611 Instagram followers, 905,133 Twitter followers as well as 2,770,154 Facebook fans growing daily.