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Teko Modise's VW Ambassadorship A Plan For The Future

On Monday, Mamelodi Sundowns midfielder Teko Modise teamed up with Volkswagen to become brand ambassador for the German automobile manufacturer, but it is more than just about getting a car. Can you guess what the real aim behind it is?

The 33-year-old's agent, Jazzman Mahlakgane, spoke to Fan Park editor Rossella Marrai-Ricco about how this partnership with VW is a vision for when he eventually retires.

"VW Soweto has a partnership with Barloworld and what their strategy was is to look for a professional footballer with someone of Teko's calibre," the agent revealed.

"They looked at the value derived from what he has achieved in his career on and off the field, and how youngsters will be able to look up to him and aspire to be like him through his achievements in his career.

"The length that he has played in the PSL is one of the motivating factors as to why he was selected. We discussed his future... He is 33 now and he can't be playing forever, so he will be hanging his boots up soon. What next?

"With VW, they will put Teko into a mentorship programme for business. If the opportunity works out, it is likely he will one day be joining the industry or a dealership."

Jazzman went on to claim that having an ambassadorship can be used as a foothold to get into the corporate world, which will come in handy when someone like "The General" eventually stops playing.

"Eventually every footballer must stop playing one day. No longer will there be 50 000 fans cheering for them and they won't be on television every week – then reality strikes," the agent added.

"This is why I have organised this deal with Teko, and bearing in mind, the same with Siphiwe Tshabalala and Happy Jele with Lexus.

"The players need to have something that will be appreciated over and above their contract with their clubs. They need to create relationships in the corporate world, so that, after football, they have a backing and they can do it. Through this, their livelihood is sorted."

It is certainly fantastic to see how Teko and his agent are preparing for the future. What do you make of this?


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