Register Login Scores

Fan Park

Teko Modise's VW Ambassadorship A Plan For The Future

On Monday, Mamelodi Sundowns midfielder Teko Modise teamed up with Volkswagen to become brand ambassador for the German automobile manufacturer, but it is more than just about getting a car. Can you guess what the real aim behind it is?

The 33-year-old's agent, Jazzman Mahlakgane, spoke to Fan Park editor Rossella Marrai-Ricco about how this partnership with VW is a vision for when he eventually retires.

"VW Soweto has a partnership with Barloworld and what their strategy was is to look for a professional footballer with someone of Teko's calibre," the agent revealed.

"They looked at the value derived from what he has achieved in his career on and off the field, and how youngsters will be able to look up to him and aspire to be like him through his achievements in his career.

"The length that he has played in the PSL is one of the motivating factors as to why he was selected. We discussed his future... He is 33 now and he can't be playing forever, so he will be hanging his boots up soon. What next?

"With VW, they will put Teko into a mentorship programme for business. If the opportunity works out, it is likely he will one day be joining the industry or a dealership."

Jazzman went on to claim that having an ambassadorship can be used as a foothold to get into the corporate world, which will come in handy when someone like "The General" eventually stops playing.

"Eventually every footballer must stop playing one day. No longer will there be 50 000 fans cheering for them and they won't be on television every week – then reality strikes," the agent added.

"This is why I have organised this deal with Teko, and bearing in mind, the same with Siphiwe Tshabalala and Happy Jele with Lexus.

"The players need to have something that will be appreciated over and above their contract with their clubs. They need to create relationships in the corporate world, so that, after football, they have a backing and they can do it. Through this, their livelihood is sorted."

It is certainly fantastic to see how Teko and his agent are preparing for the future. What do you make of this?

32 comments

Top 5

Pirates Linked With Top Signings – How Could They Line Up…

30 Jul 02, 2020 07:00 PM in Orlando Pirates

The 10 Richest Footballers In The World

11 May 20, 2020 08:32 PM in Messi/Ronaldo/Neymar Watch

Mido, Chiefs & Downs – Why A League Medal Is Unlikely  

42 Jul 03, 2020 11:07 AM in Mamelodi Sundowns

11 Footballers Who Went Broke

21 Jun 10, 2020 07:15 PM in World News

Ex-Chiefs Striker's Club Speaks Out

5 Jul 03, 2020 10:03 AM in PSL

Lorch Vs Billiat: Who Had The Hottest Million Rand Car Upgrade?

4 Jul 02, 2020 03:54 PM in Stars & Their Cars

Breaking: Decision On Xulu’s Future Confirmed

26 Jun 29, 2020 10:57 AM in PSL

Official: Downs Announce Maluleka!

148 Jul 01, 2020 01:43 PM in Mamelodi Sundowns

Pirates Linked With Top Signings – How Could They Line Up…

30 Jul 02, 2020 07:00 PM in Orlando Pirates

10 Footballers Who Lied About Their Age

52 May 10, 2020 07:16 PM in International

Leopards Make Kapinga Decision Amid Downs Talk

26 Jul 02, 2020 02:19 PM in PSL

The Highest-Paid Footballers In The World Today

11 Mar 29, 2020 07:16 PM in Messi/Ronaldo/Neymar Watch