Global sports brand PUMA has teamed up with Belgian music artist TheColorGrey and PUMA Football ambassador Romelu Lukaku to release a track called New Levels, which pays homage to Lukaku's tough upbringing and rise to stardom. Check it out!
The project is part of PUMA's effort to reach out to football fans on and off the pitch and delve into the rich culture surrounding the sport.
Lukaku has become one of the world's top strikers and even though he is only 25 years old, he is already the highest all-time scorer for Belgium.
He makes no secret of his passion for hip-hop, which has been a constant source of inspiration, and chose his friend and musician "TheColorGrey", a young hip-hop and urban music artist, to collaborate on a music project that tells the story of their tough upbringing. The friends worked closely together on the track while TheColorGrey developed lyrics that pay homage to their childhood and Lukaku's journey from the "Street to the Palace".
Check out the film here:
PUMA has brought this project to life in collaboration with Bleacher Report.
TheColorGrey: "Rom is a great role model for young people who come from the same tough background and want to achieve their ambitions. He is, of course, very talented, but since I have known him he has always hustled and worked hard to achieve his dream.
"Through this soundtrack, I wanted to highlight these values. It was an amazing experience getting him in the studio to teach him how I work.
"He is a guy who has always inspired me for his relentless endeavour, the unshakeable belief in himself, and his exemplary mentality on and off the pitch. So it was great to be able to finally repay him by teaching him some of my skills in the studio."
Romelu Lukaku: "I'm sure you know that one friend who always tried to be a musician. Well, with this guy, it's different, TheColorGrey has something else. He is talented beyond words. I am happy that PUMA has offered us the opportunity to work on such a great collaboration off the pitch.
"TheColorGrey is, above all, someone who can really understand and capture where I come from and what I had to go through to succeed. Especially what it means to be a kid growing up with a burning ambition to pursue a special dream while your parents are struggling with the hard circumstances of life. I hope you'll enjoy the track and follow my friend as this is just the beginning for him."
Do you think Lukaku still has what it takes to become one of the all-time greats?