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Skeema! SuperSport Land Thirsti Quenching Partnership

Proud South African spring water brand, THIRSTI have confirmed the #UltimateHydration of SuperSport United Football Club.

Official hydration partner to SuperSport United Football Club, Kwa-Zulu Natal born spring water brand THIRSTI enthusiastically expand into South Africa’s fanatical footballing field, providing the club with #UltimateHydration for a three year period.

Already officially partnered with the likes of the Springboks; Blue Bulls Company; Sharks
Rugby; Comrades Marathon; Cape Epic, Nedbank Running Club and the THIRSTI AfricanX
Trailrun series, THIRSTI is thrilled to announce their latest signing in the form of the highly
accomplished SuperSport United Football Club.

Three-time league winners Matsatsantsa are a progressive club, competitive contender and
passionately and proudly South African. The consecutive top-eight finishers will no doubt
inject further energy, quest for excellence and love of life into the boldly bottled brand
THIRSTI, so says club CEO, Stan Matthews;

“Quality hydration is an absolute essential for prime performance. We’re extremely pleased
to partner with a supportive brand that backs South African sport, understands our athletes
and goes above and beyond to ensure that every player at every level will be rewarded with
Mother Nature’s best. I am particularly pleased with their ISOFIT+ range: Lower in sugar
than other sports drinks, the high carbohydrate, high sodium electrolyte-fuelled sports drink
has been scientifically formulated to assist professional athletes. This partnership absolutely
makes sense, and we’re honoured that THIRSTI chose us as their soccer brand of choice.”

THIRSTI Managing Director Rob Hoatson says that the club epitomises South African’s love
of life and elaborates on the announcement and timing thereof;

“As a brand, the plan wasn’t to announce until the new season. But last night’s crucial 2-0
victory sees the team ride the crest of a wave – and we’re riding right with them! Their hard
work has paid off: The club is professional and passionate with patriotism for a podium
finish from pipeline to professional. We believe that our sports sponsorship portfolio is
indicative of the THIRSTI brand and the fact that we’re proud of the athletes we back, their
health and their goals – and that as a brand, we’re behind them through and through.”

Four years post first hydrating the market in 2015 with the iconic still and sparkling water
ranges, THIRSTI released the electrolyte fuelled ISOFIT+, and shortly thereafter bottled the
bold THIRSTI Flavours range. Sourced in Normandien, the exceptionally composed Klein
Drakensberg high pH mountain water is rich in natural minerals, ensuring that the body is
revived with the very best that Mother Nature has to offer.

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