Register Login Scores

The Best Of The Rest

PUMA Unveils “Only See Great” Campaign To Spark Optimism & Self-Belief

PUMA ambassadors such as Neymar Jr., Cara Delevingne, Usain Bolt, Winnie Harlow and Lewis Hamilton send messages of hope and optimism following a difficult year.

To see images of the abovementioned stars, scroll through the gallery above

What’s the story?

Sports company PUMA will take consumers into the minds of its athletes and ambassadors with its new brand campaign ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer - following what many consider to be one of the most challenging years in quite some time.

Throughout the year, PUMA ambassadors such as Neymar Jr., Winnie Harlow, Antoine Griezmann, Pep Guardiola, Karsten Warholm, Mondo Duplantis, Usain Bolt, Cara Delevingne, Lamelo Ball, Skylar Diggins-Smith, Kyle Kuzma, Lewis Hamilton, Rickie Fowler, Virat Kohli and many others will offer their personal perspectives on striving for greatness during extraordinary times in a series of media interviews and content on PUMA’s digital channels.

PSL Ballers Show Off Their Hot New PUMA Boots

Inspired By An Icon

The campaign idea was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

“JAY originally shared these personal thoughts on greatness in one of our very first discussions around product design,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “His quote so perfectly represented the message that we as a brand wanted to convey in this unique year of sporting events and cultural moments, such as the Olympic Games in Tokyo.  I think the message is about filtering out anything less than great, looking within and seeing something that no one else can see.”

 A Powerful Message

JAY-Z’s comments summarize the message PUMA wants to convey in a year when the world is hoping to overcome the pandemic and is looking forward to big sports events, such as the Formula One World Championship series, the European Football Championships, and of course the Olympic Games in Tokyo. 

To see images of the abovementioned stars, scroll through the gallery above

‘Only See Great’ will explore the career path of our brand ambassadors, as they will talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see - despite the challenges the world has been through as a result of the global pandemic. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.

The “Only See Great” campaign will lay the foundation for multiple product launches over the course of the year, including key performance collections worn by athletes and federations at this summer’s Euro 2021, Copa America, and the Olympic Games.


Top 5

Real Madrid Transfer Talk: Seven Out, Eight In?

18 May 06, 2021 12:29 PM in LaLiga

Injury Latest: Sirino, Zwane & Two Others

10 May 06, 2021 08:25 AM in Mamelodi Sundowns

12 Players Mourinho Wants To Sign

4 May 07, 2021 12:21 PM in Serie A

SAFA Provide Important Update On Ntseki

22 May 06, 2021 09:56 AM in Bafana

New Arrival At Pirates Training

28 May 11, 2021 01:01 PM in Orlando Pirates

Black On Black - Amakhosi Legend Stuns In Latest Polo Fashion Flex

7 May 11, 2021 12:19 PM in Drip, Style & Swag

MMA Superstar McGregor To Buy Premier League Giants?

13 May 10, 2021 02:24 PM in English Premier League

Chiefs Players' Attitudes Under Scrutiny

55 May 09, 2021 11:03 AM in Kaizer Chiefs

Broos Confirms First Bafana Assistant Coach

129 May 12, 2021 12:31 PM in Bafana

Downs’ Mkhulise Responds To French Club Reports

12 May 06, 2021 10:56 AM in Mamelodi Sundowns

The Highest-Paid African Stars In The EPL

18 Feb 02, 2021 07:14 PM in English Premier League

Another Exit At Cape Town City

May 06, 2021 01:33 PM in PSL

12 Players Who Went Bankrupt

23 Dec 07, 2020 12:34 PM in World News

Ex-Chiefs Striker Calls For Patience With Hunt

66 May 06, 2021 12:59 PM in Kaizer Chiefs