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Messi Bags Mammoth R290m Crypto Deal

As one of the game’s elite when it comes to marketable players, Lionel Messi recently signed a massive R290 million deal with a digital fan token company. Check it out!

To see images of Messi, scroll through the gallery above

What’s the story?

Today, the Paris Saint Germain star is one of the highest paid athletes in the world and has bagged a number of sponsorship deals throughout his career.

Apart from his deal with sportswear giant adidas, Messi was often seen on campaigns with brands such as Pepsi, Gillette and Turkish Airlines.

According to Forbes, Messi was ranked the second highest paid athlete in 2021, raking in $130 million (R1.8 billion) in earnings.


Messi X Crypto

That being said, it was recently reported that the former Barcelona man joined as their Global Ambassador. The deal will see Messi lead promotional and educational campaigns for the Fan Token platform.

According to ESPN, the deal is said to be worth $20 million (R290 million) and will be one if the latest sportsmen following the likes of LeBron James and Tom Brady to join the Crypto space.

To see images of Messi, scroll through the gallery above

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