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2021 Love Unites Pride: Pirates Endorse New adidas Campaign

Orlando Pirates has become the newest partner to endorse the new adidas’ Love Unites campaign, which brings together influential members and allies of the LGBTQ+ community to celebrate the love that connects us all.

To see Pirates wearing the 2021 Pride Collection, scroll through the gallery above

What’s the story?

Ahead of the Carling Black Label Cup last weekend, the Soweto giants were seen wearing the 2021 Love Unites Pride collection, as they went about the pitch inspection and warm-up routines.

The 2021 PRIDE collection for Love Unites tells the story of sports culture in South Africa through the eyes of award-winning fashion designers, Rich Mnisi and Thebe Magugu.


Rich’s collection celebrates the queer personalities that exist in the sport today, including dancers.

Heart On Your Sleeve

“In sports, like everyday life, cultivating passion begins with love. As queer athletes leap over stereotypes and break boundaries, let their passion inspire you to wear your heart on your sleeve and stand with pride,” says Thebe as quoted in a press release.

The 2021 ‘Love Unites’ collection is available now at and Orlando Pirates store. Follow adidasZA on Instagram using #LoveUnites and #OnceAlways. 


 To see Pirates wearing the 2021 Pride Collection, scroll through the gallery above

Have your say…

What do you think of the 2021 Pride Collection?


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