About Us

Soccer-Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer-Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.

We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.

Having first hit the streets in 1997, Soccer-Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 300488 (ABC 4th quarter 2011); maintaining its position as South Africa’s 3rd highest selling newspaper overall. Furthermore, it is now available weekly in digital format via MySubs  for the same price.

Soccer-Laduma’s web and mobile figures continue to rise. Effective Measure stats from April 2012 read 103 775 Unique Browsers for web and 367 167 for mobile. Soccer-Laduma mobile remains the 3rd largest mobile site and the leading football-related site in South Africa. On the social media front, we've surpassed the 21 000 mark of combined Twitter followers as well as 26 000 Facebook fans growing daily.