Soccer-Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer-Laduma provides breaking news, interviews and analysis on local and international football complemented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum.
Having first hit the streets in 1997, Soccer-Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 292 398 (ABC Q2 2013); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3 133 000 (AMPS 2013 A). Furthermore, it is now available weekly in digital format via MySubs for the same price. Soccer-Laduma’s web and mobile figures continue to rise.
Effective Measure stats from October 2013 read 184 321 unique browsers and 2,8 million page impressions for web and 702 720 unique browsers and 31,3 million page impressions for mobile. Soccer-Laduma mobile remains the leading soccer specialist site in South Africa. On the social media front, we’ve reached 136 210 combined Twitter followers as well as 248 139 Facebook fans growing daily.
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