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News Article


Absa Ends SAFA Sponsorship

Absa Ends SAFA Sponsorship

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65 / / Oct 15, 2013 11:19 AM
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The South African Football Association (SAFA) has been dealt a blow with news that leading financial institution, Absa, will not renew its sponsorship with the football mother body at the expiry of the current deal later this year.

Absa have been sponsors of Bafana Bafana for a number of years. The current deal between Absa and SAFA runs until December of 2013.

The news of the expiry of the contract comes shortly after the appointment of Danny Jordaan as the FA’s new President.

Read: SAFA Executive Hold First Meeting

Jordaan and his newly-appointed executive will have to work hard to get a replacement partner to facilitate the smooth day-to-day operations at SAFA.

Absa said in a statement, “Absa confirms it will conclude its sponsorship of the South Africa national soccer team, better known as Bafana Bafana, when the current agreement with the South African Football Association (SAFA) expires at the end of 2013. This follows a review of Absa’s business and brand objectives.”

Barclays Africa Group Executive, Bobby Malabie, said, “Since our involvement with Bafana Bafana started in 2007, we have seen the game extend across racial and cultural barriers and we have engaged the passion of thousands of soccer fans across the country.

"Being an integral part of the successful 2010 FIFA World Cup journey was a proud occasion for us and for all South Africans. This has been a fruitful partnership for us and we look forward to remaining involved in the development and welfare of soccer in South Africa.

"We thank SAFA for the opportunity and wish them and the Bafana Bafana team well in all future activities.”

Who should take over from Absa to sponsor SAFA?

By Soccer-Laduma

Follow us on Twitter: @Soccer_Laduma
 

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captain_JUJU Level 1
Nyawana and Parcow are responsible for this

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captain_JUJU Level 1
Nyawana is responsible for this

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T-POWERPOET Level 1
Absa is actually fed up with bafana always havin to flop on da field and only to expect ada teams to loose in order for them to qualify......I mean absa cn actually go n sponsor the national lottery to show dat they still hv money but just fed up

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chilly_m Level 1
Thank you Absa... You cant be sponsoring a team that fails to qualify for the world~cup haisuka..Rather go sponsor an Orphan age in Tembisa

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0766538934 Level 1
Go 2hell Absa,we hope 2ce those high bank charges going down bcs we clients have been sponsorng this SAFA thing.

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oupcon Level 3
Good hw can u waste ur money 4 mediocre

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Fan17 Level 1
Whn da door closed dis side,it opens on da other side.bcz laduma tld us dat abt wil nt renew contract,thy 4got 2 tel us how many companies hv snd applications.

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sebnzhino Level 1
Capitec Bank must take over so that they could get the spotlight

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Kgodiso07 Level 1
Absa made a right choice to end the sponsorship.Who would want to be associated with mediocrity?

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deepsoul_sa Level 1
People are crazy out here blaming all the way!!! Sponsoring is a long term investment and plan so you can't really blame people for that... Absa's target was 2010 world cup and it long gone!!! people who are busy blaming chairmans ,players and SAfA's ex executive must think wisely or else take their opinions and shelve it where the sun never shines!!!

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Chloorkop-style Level 1
Khoza and kaizer r 2 blame 4 this midiocrity

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madimetsha Level 5
@mothoogafele, I doubt any sponsor will jump at SAFA, there is unaccounted funds, misued funds, bafana is going nowhere slowly, junior teams, dead, who wud want to be associated with such, unless they sell the Danny Jordan new regime.

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madimetsha Level 5
I cant say I am surprised, it was just a matter of time, Nonkonyane went to media and spoke about GI mandate, for which he does not have that mandate to actually speak abt coach's mandate,...............bafana has been going nowhere slowly....junior teams are non-existant, thier coaches are temps paid per game(if it happens we qualify by default).......who would want to support a team that has constantly failed to qualify for even COSAFA cup? its not wise to associate with a brand like this.....................

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madimetsha Level 5
@11 experiences, ABSA did not retrench bcus they are broke, they retrench bcus there is no more work for those employees, redunadant, banking has changed dramatically over the las 5 yrs, with everything going electronical, including filing forms, no need fo ppl, .................PSL spondor will not be touched, recall Dr I Khoza is the chairperson of PSL, and knows how sponsors work, i.e, they need to get value for the millions the are pumping. ...the FTF has no cooking clue, u can blame Kirsten for that..

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madimetsha Level 5
I cant say I am surprised, it was just a matter of time, Nonkonyane went to media and spoke about GI mandate, for which he does not have that mandate to actually speak abt coach's mandate,...............bafana has been going nowhere slowly....no hunior teams are non-existant, thier coaches are temps pair per game(if it happens we qualify by default).......who would want to support a team that has constantly failed to quaklify for even COSAFA cup? its not wise to associate with a brand like this.....................

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11_Experiences Level 1
ABSA is broke that's y they rtetenched 20% of their staff so PSL is next

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sazwezwo Level 1
hope jz gvmnt wl takeover ... We hav billions of tax payers money doing nothing... Hlp us mr pres.

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nox Level 1
Capitec bank will take over

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COWDITOR_HATE_TEEN4MZEEE Level 1
THANX TO PARCOW THUNDEROUS HEADER AGAINTS ETHIOPIA AND NYAWANA BACK HEEL,, ABSA IS GONE

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Bhakalan_Ncx Level 1
Even though its a huge blow 2 Bafana Bachiefs,I understand whr Absa is coming 4rm..Y sponsor an organisation whch refuses 2 learn 4rm its mistakes continously keeps repeating its past mistakes?It also duznt make business sense 2 associate urself wth losers

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