Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complimented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction.
We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum. More than 32% of Soccer Laduma readers have a household income of R8 000 or more per month.
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 295 556 (ABC Q3 2016); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3 360 000 (AMPS 2015 A). Furthermore, it is now available weekly in digital format via MySubs for the same price. Soccer Laduma’s web and mobile figures continue to rise.
Effective Measure stats from October 2016 read 1.1 million unique browsers and 35.7 million page impressions for mobile and 160 647 unique browsers and 3.7 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa. On the social media front, we’ve reached 194 507 Instagram followers, 368 458 Twitter followers as well as 2 111 602 Facebook fans growing daily.